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Tag: Public Media 101

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Resource in Membership

The Basics of Public Media for New Professionals

Understand public media’s origins, component parts, and structure.

Tagged with: Public Media 101 

Member Only Content

Resource in Membership

The Basics of Digital Fundraising

Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.

Tagged with: Digital Fundraising  Public Media 101 

Member Only Content

Resource in Membership

Membership Essentials for Those New to Public Media

Understand what is unique about public media fundraising.

Tagged with: Budgeting  Digital Fundraising  Donor Cultivation  Donor Stewardship  On-Air Drives  Public Media 101  Sustainers 

Member Only Content

Resource in Membership

Essential Strategies for Public Media Membership Growth

Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.

Tagged with: Budgeting  Digital Fundraising  Direct Mail  Donor Acknowledgement  Donor Cultivation  Donor Stewardship  Email Marketing  On-Air Drives  Pledge Drive  Public Media 101 

Member Only Content

Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Tagged with: Data Management  Digital Fundraising  Direct Mail  Donor Acknowledgement  Donor Stewardship  Email Marketing  Guidelines  Lapsed  Membership  Public Media 101  Renewals  Strategy  Sustainers 

Member Only Content

Resource in Membership

Creating a Respectful Donor Journey

Ensure that every interaction with a listener – member or not – displays exemplary customer service.

Tagged with: Donor Cultivation  Public Media 101 

Resource in Membership

An Introduction to Public Media Fundraising

Understand what about public media fundraising is different from other nonprofit fundraising.

Tagged with: Public Media 101 

Member Only Content

Resource in Membership

Understanding On-Air Giving

Convert casual listeners into committed members.

Tagged with: Membership  On-Air Drives  Public Media 101 

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