Corporate Support | Public Media 101

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Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

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Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Common Media Terms and Formulas

When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.