Tag: Public Media 101

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Creating Winning Email Appeals

Create non-fundraising content that sets the stage for your appeals.

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Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

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On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

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Resource in Corporate Support

Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.