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Tag: Sales Strategy

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Post in Corporate Support

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Play to Your Strengths: Selling Sponsorship to Professional Services

Tagged with: Halo Effect  Industry Categories  Prospect Research  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Play to Your Strengths: Offering Great Marketing Value to Sponsors

Tagged with: Advertising  Case Development  Client Communication  Elections  Proposal  Prospect Research  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Member Only Content

Resource in Corporate Support

Sales Proposal Central

Use our collection of proposal assets and best practices to build effective sales proposals that connect the dots for your client about the unique value of public media.

Tagged with: Halo Effect  Proposal  Sales Process  Sales Strategy 

Post in Corporate Support

Ways Corporate Support and Membership Can Collaborate to Increase Revenue

Tagged with: Client Communication  Sales Strategy 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

Member Only Content

Resource in Corporate Support

RAB Tools to Support Sales Planning and Prospecting

Brainstorm ways to meaningfully align your station’s content with sponsors’ business goals.

Tagged with: Event Sponsorship  Events  Industry Categories  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Refresh Your Process: Five Ways to Be Ready to Succeed in Corporate Support in 2024

Tagged with: Sales Goals  Sales Manager  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Quick Research Hits to Help Make the Case for Public Radio Sponsorship

Tagged with: Digital Sponsorship  Market Research  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

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