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Category: Uncategorized

Post in Major and Planned Giving

Don’t Let the Headlines Silence Your Asks: The Power of Asset Giving

Tagged with: Donor Cultivation  Federal Funding  Gifts of Stock  Legacy Societies  Major Giving  Mid-Level Giving  Personal Solicitation  Planned Giving 

Post in Audience Development

Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages

Tagged with: Branding  Community  Email Marketing  Engagement  Marketing  New Audiences  New Members  Value Proposition 

Post in Corporate Support

Why Public Radio Remains Essential for Effective Brand Development in 2025

Tagged with: Halo Effect  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

The Seven Habits of Highly Effective Corporate Support Reps

Tagged with: Leadership  Sales Goals  Sales Manager  Sales Process  Sales Strategy 

Post in Equity & Inclusion

Grind. Hustle. Flow: Public Media’s Quiet Revolution

Prioritize rest and restoration for a sustainable future. Learn how to combat burnout and fuel your passion for service.

Tagged with: Access and Inclusion  Accessibility  Equity  Leadership  Major Giving  Membership 

Post in Equity & Inclusion

Making Public Media Accessible: A Move from Mission to Practice

Make public media more accessible! Gain practical tips to create inclusive content and workplaces, covering everything from captioning to inclusive hiring practices.

Tagged with: Access and Inclusion  Accessibility  Corporate Support  Equity  Events  Human Resources  Leadership  Major Giving  Membership  New Audiences  Partnerships 

Post in Corporate Support

Keep Calm and Carry on … with Underwriting Copy Process in Good Faith

Understand these recommendations in response to the FCC Chairman’s request that the agency open an investigation into the broadcasting of sponsorship messages across NPR and PBS member stations.

Tagged with: FCC  Legal 

Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Post in Equity & Inclusion

Value People More than Tasks: Coaching as the Cornerstone of Modern Leadership

Tagged with: Access and Inclusion  Accessibility  Diversity  Human Resources  Leadership 

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