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Category: Uncategorized

Post in Major and Planned Giving

Tips to Prepare Statements for Tax Year 2024

Tagged with: Donor Acknowledgement  Donor Stewardship  Gift Club  Major Donor Acknowledgement  Mid-Level Giving  Sustainers  Year End 

Post in Major and Planned Giving

Discovering Major Gift Prospects Amongst Year-End Donors

Use these strategies to find your next major donor prospects from within your pool of $1,200+ gifts at calendar-year-end.

Tagged with: Donor Cultivation  Donor Prospecting  Year End 

Post in Corporate Support

It’s Time to Say “Thank You” to Business Supporters and Agencies

Tagged with: Access and Inclusion  Client Communication  Renewals  Sales Strategy  sponsor  Year End 

Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Audience Development

Harnessing Election Energy: MPR’s Audience Development Approach During a Critical Season

Tagged with: Elections  Engagement  New Audiences  New Members 

Post in Corporate Support

Tips for More Automotive Sponsorship

Tagged with: Client Communication  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Underwriting Credits  Value Proposition 

Post in Corporate Support

A Guide to Mapping Sponsors to National Promotional Events for 2025

Tagged with: Digital Sponsorship  Donor Events  Event Sponsorship  On-Air Sponsorship  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Membership

When to Stop an On-Air Drive Due to Major News

When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.

Tagged with: COVID-19  Format: News  On-Air Drives 

Post in Membership

How to Use Your Airwaves to Support Other Nonprofits Legally and Responsibly

Follow FCC regulations when you're fundraising on-air for another nonprofit.

Tagged with: FCC  Legal  On-Air Drives  Partnerships 

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