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Category: Uncategorized

Post in Audience Development

Harnessing Election Energy: MPR’s Audience Development Approach During a Critical Season

Tagged with: Elections  Engagement  New Audiences  New Members 

Post in Corporate Support

Tips for More Automotive Sponsorship

Tagged with: Client Communication  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Underwriting Credits  Value Proposition 

Post in Corporate Support

A Guide to Mapping Sponsors to National Promotional Events for 2025

Tagged with: Digital Sponsorship  Donor Events  Event Sponsorship  On-Air Sponsorship  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Membership

When to Stop an On-Air Drive Due to Major News

When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.

Tagged with: COVID-19  Format: News  On-Air Drives 

Post in Membership

How to Approach Fund Drives at Music Stations During Natural Disasters

As natural disasters become more frequent in the U.S., feel confident making the case for the value of your public media music service during your fundraising campaigns.

Tagged with: Format: AAA  Format: Classical  Format: Jazz  On-Air Drives 

Post in Membership

How to Approach Fund Drives at News Stations During Natural Disasters

As hurricanes and wildfires devastate portions of the U.S., feel confident making the case for the value of public media news during your fall fund drive.

Post in Membership

From Boomers to Zoomers: How Tech-Savvy Generations are Revolutionizing Public Media Fundraising

Tagged with: Access and Inclusion  Accessibility  Digital Fundraising  Direct Mail  Donor Cultivation  Email Marketing  Engagement  Mobile  New Members 

Post in Major and Planned Giving

Major Giving Strategies During a Natural Disaster

Tagged with: Donor Acknowledgement  Donor Cultivation  Donor Events  Donor Prospecting  Donor Stewardship  Gift Club  Legacy Societies  Major Donor Acknowledgement  Mid-Level Giving 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

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