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Author: Ellen Guettler

Post in Membership

Crafting Your Election 2024 Fundraising Plan: Strategies to Boost Support for Public Media

Tagged with: Donor Cultivation  Donor Stewardship  Elections  Format: News 

Post in Corporate Support

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Post in Corporate Support

Play to Your Strengths: Selling Sponsorship to Professional Services

Tagged with: Halo Effect  Industry Categories  Prospect Research  Sales Process  Sales Prospecting  Sales Strategy 

Post in Equity & Inclusion

How Managers Can Manage Conflict Better and Build Trust

Tagged with: Access and Inclusion  Building Resilience  Hiring  Human Resources 

Post in Corporate Support

Play to Your Strengths: Offering Great Marketing Value to Sponsors

Tagged with: Advertising  Case Development  Client Communication  Elections  Proposal  Prospect Research  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Audience Development

Hip Hop Generation Turns 50, Are We Tuned into Public Media?

Tagged with: Donor Prospecting  Engagement  New Audiences  New Members 

Post in Corporate Support

How Public Media Sponsorship Can Help Business Leaders Close the Trust Gap

Tagged with: Halo Effect  Market Research  Sales Process  Value Proposition 

Post in Audience Development

Seven Ways to Connect with Public Media Audiences

Tagged with: Donor Cultivation  Donor Stewardship  Email Marketing  Engagement  Major Giving  Marketing  New Audiences  New Members 

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