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Author: Ellen Guettler

Post in Major and Planned Giving

Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving

Tagged with: Benchmarks  Donor Cultivation  Gift Club  Major Giving  Major Giving Goals  Mid-Level Giving  Moves Management  New Members  Sustainers 

Post in Major and Planned Giving

Public Media’s Blind Spot: The Long History of Black Giving

Tagged with: Access and Inclusion  Donor Cultivation  Donor Prospecting  New Members 

Post in Corporate Support

Ways Corporate Support and Membership Can Collaborate to Increase Revenue

Tagged with: Client Communication  Sales Strategy 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

Post in Corporate Support

Refresh Your Process: Five Ways to Be Ready to Succeed in Corporate Support in 2024

Tagged with: Sales Goals  Sales Manager  Sales Process  Sales Prospecting  Sales Strategy 

Post in Major and Planned Giving

Tips to Prepare Statements for Tax Year 2023

Tagged with: Donor Acknowledgement  Donor Stewardship  Gift Club  Major Donor Acknowledgement  Mid-Level Giving  Sustainers  Year End 

Post in Membership

Cognitive Impairment in Donors: Identifying Issues and Applying Best Practices

Tagged with: Donor Acknowledgement  Donor Cultivation  Donor Prospecting  Donor Stewardship  Ethics  Gift Policies  Major Donor Acknowledgement  Personal Solicitation 

Post in Equity & Inclusion

Twice as Hard: A Journey Toward Inclusive Storytelling in Public Media

Tagged with: Community  Ethics  Leadership  New Audiences 

Post in Corporate Support

Quick Research Hits to Help Make the Case for Public Radio Sponsorship

Tagged with: Digital Sponsorship  Market Research  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

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