How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
Membership | Mid-Level Giving
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Member Only Content
How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.