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How to Set Your Membership Strategy
Understand impact factors, your business model, budget, and how to set up analytics.
Membership | Strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Webinar: Evaluate Your Station's Fundraising Performance with Benchmarks
Learn how our annual station data can help you discover where you have room to increase revenue.
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Webinar: The State of the System in Public Radio and TV Membership
Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Recruit and Retain Top Revenue-Generating Talent to Public Media
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Webinar: Strategy for Post-Election and Year-End Fundraising
As we approach an election that could be contested and a calendar-year-end that holds many unknowns, strong goals and smart strategy are critical to making the most of November and December fundraising efforts.
PMDMC Summer Series | Closing Keynote: A Conversation on Leadership with CPB CEO Pat Harrison and Social Entrepreneur Wes Moore
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PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?
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