Membership | Strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Member Only Content
Webinar: The State of the System in Public Radio and TV Membership 2023
Join us for a critical discussion about where membership is now and where it’s going.
Advice From Colleagues About Making Career Moves in Public Media
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Member Only Content
Webinar: Evaluate Your Station's Fundraising Performance with Benchmarks
Learn how our annual station data can help you discover where you have room to increase revenue.
Member Only Content
Webinar: The State of the System in Public Radio and TV Membership 2022
Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.
Recruit and Retain Top Revenue-Generating Talent to Public Media
Member Only Content
Webinar: Strategy for Post-Election and Year-End Fundraising
As we approach an election that could be contested and a calendar-year-end that holds many unknowns, strong goals and smart strategy are critical to making the most of November and December fundraising efforts.