Tag: Email Marketing
Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages
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Direct Mail and Email Appeal Copy Library
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, triple-A, and television.
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Adapting On-Air Drives to Digital Fundraising
Maximize your on-air fundraising with digital tactics.
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Paid Digital Campaign Promotions
Leverage paid advertising to effectively reach new audiences, increase donations, and cultivate existing donors.
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Digital Fundraising on Your Owned and Earned Platforms
Acquire digital campaign tips to use on your own channels and leverage on others’ channels.
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Using Metrics to Evaluate and Adjust Digital Campaigns
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact.
From Boomers to Zoomers: How Tech-Savvy Generations are Revolutionizing Public Media Fundraising
Thriving in a Challenging Landscape: PMDMC24 Ideas Worth Sharing
Some of the most important discussions at this year's annual public media conference tackled the improvement of workplace culture, and ways to succeed in today’s challenging landscape of on-air-fundraising.