Tag: New Audiences
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.
Member Only Content
PMDMC Summer Series | Strengthening Local News Through Collaboration
Member Only Content
PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes
The Current Impact of COVID-19 on Underwriting, Part 3
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.
The Current Impact of COVID-19 on Underwriting
Understand the corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.