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Member Only Content

Resource in Membership

PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

Tagged with: Engagement  Format: News  New Audiences  PMDMC 2020 Summer Series  Webinars 

Post in Corporate Support

The Current Impact of COVID-19 on Underwriting, Part 3

Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.

Tagged with: COVID-19  Industry Categories  New Audiences 

Post in Membership

What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession

Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.

Tagged with: Corporate Support  COVID-19  Leadership  Major Giving  Membership  New Audiences 

Post in Audience Development

Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19

Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.

Tagged with: COVID-19  Leadership  New Audiences 

Post in Corporate Support

The Current Impact of COVID-19 on Underwriting

Understand the corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.

Tagged with: COVID-19  Industry Categories  New Audiences 

Post in Audience Development

Serving Your Audience on Social Media in the Time of COVID-19

Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.

Tagged with: COVID-19  New Audiences  Social Media 

Post in Audience Development

Proof of Performance Promos May Help You Gain Trust and Grow Audience

Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.

Tagged with: Elections  New Audiences  On-Air Scripts  Promotion 

Post in Audience Development

How OPB Builds Audience by Paying to Boost Facebook Content

Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.

Tagged with: New Audiences  Social Media 

Post in Audience Development

How KUOW Brings Journalism to Social Media Using Instagram

How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.

Tagged with: Format: News  New Audiences  Social Media 

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