Tag: Pricing
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
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Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
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Webinar: The Latest Digital Sales Trends for 2018
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Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals
Your One-Stop Price List for Station Event Sponsorship
Generate more year-round sponsorship revenue from station events by using these market-rate valuations for each event element.
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.
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Inventory Management Guide
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.