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Tag: Public Media 101

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Member Only Content

Resource in Membership

Essential Donor Services

Make sure your donor service team is fully supported to provide answers, assistance and care to your donors.

Tagged with: Donor Acknowledgement  Public Media 101  Sustainers 

Member Only Content

Resource in Membership

Creating Winning Email Appeals

Create non-fundraising content that sets the stage for your appeals.

Tagged with: Digital Fundraising  Email Marketing  Public Media 101 

Member Only Content

Resource in Corporate Support

Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

Tagged with: Halo Effect  Public Media 101  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Member Only Content

Resource in Membership

On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

Tagged with: On-Air Drives  Public Media 101 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

Member Only Content

Resource in Corporate Support

Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

Tagged with: Halo Effect  Industry Categories  Media Knowledge  Public Media 101  Sales Process  Sales Prospecting  Value Proposition 

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