A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Regulate your station's acceptance of trade as currency for underwriting by customizing this sample policy for your use.
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.