Tag: Sales Strategy
Public Media's Marketing Oasis During the 2022 Midterm Election
Why Surveying Your Underwriters Is a Good Idea
Why Recruiting Is a Great Sponsorship Category for Public Media
What Local Radio Buyers Are Thinking
Roundtable Colleagues Cite Most Successful Reasons to Sponsor Radio
Turn Q2 Holidays and Special Days into Sponsorship Promotion
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
The Five Best Sponsorship Business Categories to Work Right Now
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.