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Author: Ellen Guettler

Post in Equity & Inclusion

There Is Joy in Equity Work!

Tagged with: Leadership 

Post in Corporate Support

Encouraging Sales News From Classical Stations

Tagged with: Digital Sponsorship  Event Sponsorship  Format: Classical  Industry Categories  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression

Tagged with: Client Communication  Email Marketing  Proposal  Sales Process  Sales Prospecting 

Post in Equity & Inclusion

Having Equitable Impact Means Overcoming the Barriers We Keep in Place

Tagged with: Access and Inclusion 

Post in Equity & Inclusion

Your Concerns About Tokenizing Are Valid, and Here's Why

Tagged with: Access and Inclusion  Ethics  Hiring  Human Resources 

Post in Corporate Support

Corporate Social Responsibility and Public Radio Sponsorship

Tagged with: Halo Effect  Proposal  Prospect Research  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Corporate Support

The Rise of Cross-Platform Listening Helps Make the Case for Radio as a Driver of Digital Advertising Success

Tagged with: Halo Effect  Sales Prospecting  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Major and Planned Giving

Tips to Prepare Tax Statements for 2022

Tagged with: Donor Acknowledgement  Donor Stewardship  Gift Club  Major Donor Acknowledgement  Mid-Level Giving  Sustainers  Year End 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

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