Resource Types: Article
Member Only Content
Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
Member Only Content
Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.
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Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.
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The SECURE Act and Planned Giving Strategy
Understand new provisions that make some types of charitable contributions more appealing.
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Design Gift Club Benefits and Annual Calendar
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
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Getting Lapsed Gift Club Donors to Renew
Understand the importance of gift club renewals and how to draw members back to the club.
Member Only Content
How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.
Member Only Content
A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.