Resource Types: Article
Member Only Content
What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
Member Only Content
Greater Public Roundtables
Join a virtual roundtable to meet colleagues at other stations who are experiencing similar public media challenges. Roundtables will last 45-60 minutes.
Member Only Content
Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
Member Only Content
Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.
Member Only Content
Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.
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The SECURE Act and Planned Giving Strategy
Understand new provisions that make some types of charitable contributions more appealing.
Member Only Content
Design Gift Club Benefits and Annual Calendar
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
Member Only Content
Getting Lapsed Gift Club Donors to Renew
Understand the importance of gift club renewals and how to draw members back to the club.