Greater Public Webinars

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

Develop a plan beyond just on-air membership drives to turn more listeners into new public radio donors.

Find the most promising major donors by incorporating data and modeling into your prospect research.

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Understand the thorny legal implications associated with accepting cannabis underwriting.

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.