Greater Public Webinars

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Understand the thorny legal implications associated with accepting cannabis underwriting.

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.