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Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
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Greater Public Roundtables
Join a virtual roundtable to meet colleagues at other stations who are experiencing similar public media challenges. Roundtables will last 45-60 minutes.
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Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.
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Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
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Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.
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Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.
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The SECURE Act and Planned Giving Strategy
Understand new provisions that make some types of charitable contributions more appealing.