Major and Planned Giving | Donor Cultivation
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving
Public Media’s Blind Spot: The Long History of Black Giving
Member Only Content
Webinar: Legacy Building: The Power of Planned Giving, Simplified
Join us for a dynamic webinar that will help you engage donors in meaningful conversations about planned giving
What Fundraisers Should Know About Black Philanthropy
“SECURE Act 2.0” Offers New Opportunity for Charitable Gift Planning
Member Only Content
How to Market Stock Gifts
Make sure your donors are informed about the opportunity to give securities.
Member Only Content
How to Receive Gifts of Stock
Ensure that you know what is necessary for your donors and your staff to feel great about stock gifts.
Member Only Content
Planned Giving Toolkit
Elevate or launch your station’s planned giving program by identifying, receiving, administering, and stewarding gifts from donors who wish to make a significant impact.