When to Stop an On-Air Drive Due to Major News
When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.
Membership | COVID-19
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Finding Focus for 2020 Year-End Fundraising
Focus on the things you can do really well in the final months of 2020 so you'll be more prepared to pivot in response to unexpected circumstances at year-end and in early 2021.
Tips for Making the Most of GivingTuesday 2020
This year’s #GivingTuesday occurs within an unprecedented social and political climate; make the most of this opportunity to connect with the generosity of your supporters.
Build Powerful Local Pitches to Raise More Money On-Air
Prepare your pitch team to make the strongest case for your local station and its services during on-air drives this fall.
Membership Strategies in Response to Decreased Listening During COVID-19
In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.
Two Stations Build Community for Parents in a Time of COVID-19
St. Louis Public Radio and WDET launched parenting Facebook groups to provide information and resources to those caring for kids.