Tag: Data Management
Member Only Content
Webinar: WBUR’s Digital Transformation: Wins & Lessons Learned
Learn how WBUR transformed its digital operations by focusing on people and processes, not just technology.
The Payoff from Centralizing Your Data
Member Only Content
Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes
This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.
The True ROI Timeline of Digital Transformation: When Technology Investment Finally Pays Off
Digital Transformation Must Be Led by Business Transformation: Lessons from WBUR
Member Only Content
Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Building Audience Means Building Relationships
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.