Corporate Support | Media Kits

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Effective Email Marketing for Your Sponsorship Clients

Promote sponsorship at your station using client-facing email marketing campaigns.

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Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

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Corporate Support Media Kit Samples

Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.

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Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

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Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals

Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

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Sponsor Newsletter: A WGBH Case Study

WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.

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Event Sponsorship Packaging

See how your station colleagues (and others) are packaging and selling their local events.