Promote sponsorship at your station using client-facing email marketing campaigns.
Corporate Support | Media Kits
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
These corporate support best practices provide the foundation for successful public media underwriting sales.
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
See how your station colleagues (and others) are packaging and selling their local events.