Tag: Mid-Level Giving
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How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.
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Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
Create Stand-Out Gift Club Messaging Using This Exercise
Make a case for support that's specific to your gift club members that draws them in to your organization and its mission.
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Gift Club Toolkit
Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.
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How to Start a Gift Club From Scratch
Launch this essential fundraising pathway that lets donors travel from membership to major giving.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
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How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.