Tag: Mid-Level Giving

How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.

Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
Create Stand-Out Gift Club Messaging Using This Exercise
Make a case for support that's specific to your gift club members that draws them in to your organization and its mission.

Gift Club Toolkit
Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.

How to Start a Gift Club From Scratch
Launch this essential fundraising pathway that lets donors travel from membership to major giving.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.

How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.