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Tag: Sales Prospecting

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Post in Corporate Support

The Corporate Support Proposal That Most Often Leads to 'Yes'

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Tagged with: Proposal  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Tagged with: Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Post in Corporate Support

Corporate Support Prospecting During the Pandemic

Tips and encouragement for corporate support salespeople in the wake of COVID-19.

Tagged with: COVID-19  Sales Prospecting 

Post in Corporate Support

Five Ways to Increase Digital Sponsorship Revenue in FY21

Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.

Tagged with: COVID-19  Digital Sponsorship  Sales Prospecting  Sales Strategy  Strategy 

Member Only Content

Resource in Corporate Support

Webinar: Best Practices for Pitching Digital Media

Get the best recommendations for presenting digital ads to your underwriting clients and other digital sponsorship best practices.

Tagged with: COVID-19  Digital Sponsorship  Rate Card  Sales Prospecting  Share of Voice (SOV)  Webinars 

Post in Corporate Support

The Nine Best Questions for Your Customer Needs Analysis

Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.

Tagged with: Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

How to Use a Rate Card to Show Your Value to Sponsors

Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.

Tagged with: Pricing  Sales Prospecting  Value Proposition 

Post in Corporate Support

How to Get More C-Level Meetings to Discuss Underwriting

Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.

Tagged with: Sales Prospecting  Sales Strategy 

Post in Corporate Support

Staying on Top of Trends in Advertising and Marketing

Stay informed about each underwriting prospect's business news and trends with these insider publications.

Tagged with: Advertising  Sales Prospecting  Sales Strategy 

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