Tag: Sales Strategy
Roundtable Colleagues Cite Most Successful Reasons to Sponsor Radio
Turn Q2 Holidays and Special Days into Sponsorship Promotion
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
The Five Best Sponsorship Business Categories to Work Right Now
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling
Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.
Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.