The Greater Public Blog : Audience Development

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Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages

April 8, 2025 by Jane O’Hara
Branding Community Email Marketing Engagement Marketing New Audiences New Members Value Proposition
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Harnessing Election Energy: MPR’s Audience Development Approach During a Critical Season

November 1, 2024 by Marlena Sauceda
Elections Engagement New Audiences New Members
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Public Media: Facing Challenges, Building Our Future

August 13, 2024 by Joyce MacDonald
Building Resilience Corporate Support Leadership Major Giving Major Giving Goals Membership Mid-Level Giving New Audiences New Members Planned Giving Strategy
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Donor’s Gift Launches Innovation Fund, Sparks Growth and Fuels Change at Iowa Public Radio

June 25, 2024 by Andrea Hansen
Case Development Donor Cultivation Major Donor Acknowledgement Measuring and Reporting Impact
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KERA’s Fundraising Through Engagement: How Asking and Listening Can Lead to Giving

June 24, 2024 by Patrick Griffith
Donor Cultivation Email Marketing Engagement New Audiences New Members
How HYFIN Connects Black Culture to Public Media
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How HYFIN Connects Black Culture to Public Media

June 18, 2024 by Stef Alicia McCalmon
Community Diversity, Equity, and Inclusion Donor Cultivation Donor Prospecting Engagement Events Format: Urban Alternative Major Giving New Audiences New Members Partnerships

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