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The Greater Public Blog
Corporate Support
The Greater Public Blog : Corporate Support
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Read Article
The Rise of Cross-Platform Listening Helps Make the Case for Radio as a Driver of Digital Advertising Success
January 26, 2023 by
Anna McDonald
Halo Effect
Sales Prospecting
Sales Strategy
Underwriting Copy
Value Proposition
Read Article
Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond
January 10, 2023 by
Ellen Guettler
COVID-19
Halo Effect
Industry Categories
On-Air Sponsorship
Sales Process
Sales Prospecting
Sales Strategy
Value Proposition
Read Article
Corporate Support 2023 Recession and Pandemic Proofing
December 30, 2022 by
Laura Landress
Industry Categories
Proposal
Sales Prospecting
Sales Strategy
Value Proposition
Read Article
Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue
November 28, 2022 by
Laura Landress
Ad Serving
Digital Sponsorship
Sales Manager
Sales Process
Sales Strategy
Read Article
Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023
November 28, 2022 by
Anna McDonald
Ad Serving
Sales Process
Sales Prospecting
Sales Strategy
Read Article
Is Radio Still a Strong Marketing Choice?
October 31, 2022 by
Laura Landress
Case Development
COVID-19
Market Research
Metrics
Sales Prospecting
Sales Strategy
Value Proposition
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