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Tag: Ad Serving

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Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Resource in Membership

Webinar: M+R Benchmarks for Public Media 2024

Learn more about the 2024 M+R Benchmarks Study results with a specific focus on findings from public media orgs.

Tagged with: Ad Serving  Digital Fundraising  Email Marketing  Market Research  Metrics  Mobile  Social Media  Webinars 

Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Member Only Content

Resource in Membership

Webinar: Successful Google Search Campaigns for Membership and Marketing

Join us to learn about the keys to OPB’s success with Google search ads.

Tagged with: Ad Serving  Digital Fundraising  Marketing  Webinars 

Post in Corporate Support

Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue

Tagged with: Ad Serving  Digital Sponsorship  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023

Tagged with: Ad Serving  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

Tagged with: Ad Serving  Digital Sponsorship  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Tagged with: Ad Serving  Digital Sponsorship  Multi-Platform Sponsorship  PMDMC 2020 Summer Series  Webinars 

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