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Tag: COVID-19

Refine by Discipline

  • Audience Development ›
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Post in Membership

When to Stop an On-Air Drive Due to Major News

When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.

Tagged with: COVID-19  Format: News  On-Air Drives 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition

Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.

Tagged with: COVID-19  Webinars 

Post in Equity & Inclusion

KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change

As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.

Tagged with: Access and Inclusion  COVID-19  Leadership 

Post in Membership

WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins

WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.

Tagged with: COVID-19  Pledge Drive 

Post in Audience Development

How the Pandemic Prepared Public Media to Build an Audience-Centered Culture

By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.

Tagged with: Corporate Support  COVID-19  Engagement  Leadership  Major Giving  Membership 

Post in Major and Planned Giving

ideastream's Virtual Asks of Major Donors

ideastream raised more that a quarter million from major donors with this strategy centered on virtual solicitations.

Tagged with: COVID-19  Personal Solicitation  Proposal 

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