Tag: Metrics

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Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

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Resource in Membership

Sustainer Planning and Revenue Calculators

Build a strong base for your sustainers program with these foundational calculators.

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Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

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Resource in Corporate Support

Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

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Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Resource in Corporate Support

Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

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Resource in Corporate Support

WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.