Tag: Metrics

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Resource in Corporate Support

Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

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How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

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Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

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Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

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Sustainer Planning and Revenue Calculators

Build a strong base for your sustainers program with these foundational calculators.

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Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

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Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

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Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.