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Post in Audience Development

The Payoff from Centralizing Your Data

Tagged with: Board Management  Budgeting  Building Resilience  Data Management  New Members  Strategy  WBUR Digital Transformation 

Upcoming! Resource in Audience Development

Google Growth Lab

From audience engagement to donor support

Tagged with: Digital Fundraising  New Audiences  New Members  Online Learning 

Member Only Content

New! Resource in Membership

Webinar: Opportunity in Crisis: How to Build Your Organization's Future in Times of Chaos

Discuss how to make the most of times of crisis to grow audience, loyalty, and revenue when the stakes are high and bandwidth is low.

Tagged with: Donor Cultivation  Federal Funding  New Audiences  New Members  Webinars 

Member Only Content

New! Resource in Membership

Webinar: Trends in Non-Profit Individual Giving 2025

This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.

Tagged with: Metrics  New Members  Strategy  Webinars 

Member Only Content

Resource in Membership

Webinar: State of the System in Public Media Membership 2025

Understand the critical trends shaping the landscape of public media membership right now.

Tagged with: Metrics  New Members  On-Air Drives  Strategy  Webinars 

Resource in Audience Development

RUN University: Workshops on Applying National Audience Research

Collaborate with peer stations to develop actionable strategies from our national audience data.

Tagged with: Email Marketing  Engagement  Format: AAA  Format: Classical  Format: Jazz  Format: News  New Audiences  New Members 

New! Resource in Audience Development

RUN University: Online Sessions Exploring National Audience Research

Join this in-depth exploration of the national research that reveals insights into the unmet needs of public media audiences.

Tagged with: Email Marketing  Engagement  Format: AAA  Format: Classical  Format: Jazz  Format: News  New Audiences  New Members  Webinars 

Post in Audience Development

Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages

Tagged with: Branding  Community  Email Marketing  Engagement  Marketing  New Audiences  New Members  Value Proposition 

Resource in Audience Development

What Audiences Really Want: Key Findings from the RUN Study

Discover audience media habits, content preferences, and unmet needs from the Research Unmet Needs of Current and Potential Audiences (RUN) study.

Tagged with: New Audiences  New Members 

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