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Resource in Audience Development

Audience Development Summit 2026

Bringing together public media leadership, development, marketing, and content professionals to connect with and serve new audiences.

Tagged with: Leadership  New Audiences  New Members 

Post in Major and Planned Giving

Beyond the Surge: Practices to Sustain and Upgrade the New Donor Wave

Tagged with: Additional Gifts  Donor Acknowledgement  Donor Cultivation  Donor Prospecting  Donor Stewardship  Engagement  Gift Club  Gifts of Stock  GivingTuesday  Major Donor Acknowledgement  Major Giving  Membership  Mid-Level Giving  Moves Management  New Members  Prospect Research  Sustainers  Wealth Screening  Year End 

Post in Membership

Is Your Biggest Risk Not Experimenting? Member Acquisition Success and the Culture of Testing

Tagged with: Acquisition  Donor Cultivation  Donor Prospecting  Engagement  Marketing  Membership  Mid-Level Giving  New Members  Personal Solicitation  Pledge Drive  Sustainers 

Post in Membership

Your Final Checklist for Year-End Campaigns: Optimism, Monthly Donors, and Activating High-Net-Worth Donors

Tagged with: Direct Mail  Donor Cultivation  Email Marketing  Gift Club  Gifts of Stock  GivingTuesday  Major Giving  Membership  Mid-Level Giving  New Members  On-Air Drives  On-Air Scripts  Sustainers  Year End 

Post in Audience Development

The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

Tagged with: Access and Inclusion  Case Development  Community  Corporate Support  Donor Cultivation  Engagement  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  New Members  On-Air Drives  On-Air Scripts  Planned Giving  Value Proposition 

Post in Major and Planned Giving

Membership, Mid-Level, Major: Why Testing Is the Only Way to Find the Balance

Tagged with: Direct Mail  Donor Cultivation  Donor Prospecting  Major Giving  Mid-Level Giving  Moves Management  New Members  Testimonials 

Resource in Membership

Webinar: Turning Crisis Giving into Lasting Support

Join this joint webinar from CDP and Greater Public to learn how to move beyond reactive giving.

Tagged with: Additional Gifts  Donor Cultivation  Donor Stewardship  Federal Funding  Mid-Level Giving  New Members  Webinars 

Post in Audience Development

The Payoff from Centralizing Your Data

Tagged with: Board Management  Budgeting  Building Resilience  Data Management  New Members  Strategy  WBUR Digital Transformation 

Resource in Audience Development

Google Growth Lab

From audience engagement to donor support

Tagged with: Digital Fundraising  New Audiences  New Members  Online Learning 

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