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Tag: Sales Process

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Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Process 

Member Only Content

Resource in Corporate Support

Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

Tagged with: Inventory Management  Pricing  Sales Goals  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

Underwriting Traffic Report Checklist

In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.

Tagged with: Inventory Management  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

Corporate Support Pacing Worksheets

Use these worksheets to see how your rate of Sponsorship activity translates into sales.

Tagged with: Sales Goals  Sales Process 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

Member Only Content

Resource in Corporate Support

Organizational Structure of a Public Radio Station

Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.

Tagged with: Sales Process 

Member Only Content

Resource in Corporate Support

Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

Tagged with: Public Media 101  Sales Process 

Member Only Content

Resource in Corporate Support

Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

Tagged with: Halo Effect  Industry Categories  Media Knowledge  Public Media 101  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

Tagged with: Media Knowledge  Sales Process  Underwriting Credits  Webinars 

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