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Tag: Value Proposition

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Post in Corporate Support

Three Ways Stations Are Increasing Sponsored Digital Revenue

Tagged with: Digital Sponsorship  Marketing  Podcasting  Value Proposition 

Post in Corporate Support

Corporate Social Responsibility and Public Radio Sponsorship

Tagged with: Halo Effect  Proposal  Prospect Research  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Corporate Support

The Rise of Cross-Platform Listening Helps Make the Case for Radio as a Driver of Digital Advertising Success

Tagged with: Halo Effect  Sales Prospecting  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Corporate Support 2023 Recession and Pandemic Proofing

Tagged with: Industry Categories  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Corporate Support

Effective Email Marketing for Your Sponsorship Clients

Promote sponsorship at your station using client-facing email marketing campaigns.

Tagged with: Digital Sponsorship  Email Marketing  Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Post in Corporate Support

Five Ways to Win More With Advertising Firms

Tagged with: Advertising  Digital Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Five Ways to Position Your Station to Automotive Sponsors

Tagged with: Client Communication  Donor Cultivation  Donor Prospecting  Donor Stewardship  Halo Effect  Industry Categories  Value Proposition 

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