Tag: Value Proposition
Leveraging Category Disruption in 2022
Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.