Tag: Webinars

Find the most promising major donors by incorporating data and modeling into your prospect research.

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

Understand the thorny legal implications associated with accepting cannabis underwriting.

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.