Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.
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These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest.
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