Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Corporate Support | Sales Goals
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
What Are You Going to Get Great at in 2019?
Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.
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Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
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Webinar: Making the Business Case for Underwriting: Updated ROI Research
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Webinar: Find the Best Compensation Model for Your Corporate Support Team
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Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
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Corporate Support Operating Plans for Account Executives
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
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Inventory Management Guide
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.