Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Corporate Support | Sales Goals
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Set the right prices on a variety of digital ad products while smartly managing your inventory.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
Use this worksheet to see how your rate of activity translates into sales and to measure your quarterly and year-to-date activity against average and high-performing benchmarks.
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.