FCC Regulations for Public Media Sponsorship
Take the guesswork out of copy approval with a strong understanding of how the FCC regulates public media underwriting.
Corporate Support | On-Air Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Webinar: Demystifying Nielsen Ratings for Development Professionals
FCC Regulations: Frequently Asked Questions
Our experts weigh in on those tricky “grey areas” in the FCC copy guidelines.
Webinar: Credit Copy Workshop 2019
Webinar: Making the Business Case for Underwriting: Updated ROI Research
Webinar: The Cannabis Industry and Public Media Underwriting
Webinar: Selling Public Media to Data-Hungry Underwriters
Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.