Corporate Support | On-Air Sponsorship

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FCC Regulations for Public Media Sponsorship

Take the guesswork out of copy approval with a strong understanding of how the FCC regulates public media underwriting.

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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FCC Regulations: Frequently Asked Questions

Our experts weigh in on those tricky “grey areas” in the FCC copy guidelines.

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Webinar: Credit Copy Workshop 2019

Examine credit copy examples to determine their legality and how to make them FCC-compliant.

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Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

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Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

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Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.

Resource in Corporate Support

Webinar: Underwriting Credit Copy Workshop

Credit copy is the true force behind underwriting success. When it comes time to write your copy, you need to feel confident about your compliance with federal law.