Freshen up your credit copy with real samples of arts and culture credit copy from stations across the country.
Corporate Support | Event Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.
See how your station colleagues (and others) are packaging and selling their local events.
Determining the correct value for an event sponsorship proposal is essential. Not only will the sponsorship decision-maker see through a wild guess, but you will be more confident knowing that you have a fairly-priced sponsorship opportunity that you can defend.
Use this worksheet to identify your tangible assets and assess their value.