Corporate Support | Event Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Encouraging Sales News From Classical Stations
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Member Only Content
Sample Copy: Arts & Culture
Freshen up your credit copy with real samples of arts and culture credit copy from stations across the country.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Your One-Stop Price List for Station Event Sponsorship
Generate more year-round sponsorship revenue from station events by using these market-rate valuations for each event element.
Member Only Content
Event Sponsorship Toolkit
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
Member Only Content
Event Sponsorship Turnkey Tools
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.
Member Only Content
Event Sponsorship Packaging
See how your station colleagues (and others) are packaging and selling their local events.