One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Corporate Support | Event Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Freshen up your credit copy with real samples of arts and culture credit copy from stations across the country.
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Generate more year-round sponsorship revenue from station events by using these market-rate valuations for each event element.
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.
See how your station colleagues (and others) are packaging and selling their local events.
Determining the correct value for an event sponsorship proposal is essential. Not only will the sponsorship decision-maker see through a wild guess, but you will be more confident knowing that you have a fairly-priced sponsorship opportunity that you can defend.