Corporate Support | Industry Categories
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Credit Copy Central
Use our searchable database of phrases to feel secure that your credit copy language is in compliance with FCC guidelines.
Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Webinar: Underwriting and Non-Profits - What Could Be Wrong With That?
Webinar: Election Year Special - Underwriting With Candidates, Campaigns and PACs
WOSU Proposal for CAS
The sample proposal from WOSU is an example of a cross-platfrom package that leverage many of the station’s assets for sponsorship.
ideastream Proposal to Motorcars Honda
View a great example of a proposal outlining the public media value proposition for a particular client, using qualitative research to prove the value of the audience across platforms.
Greater Public Underwriting Category Study
Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.