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FCC Spring Cleaning? More Underwriting Fines
Understand six FCC underwriting rulings from 2009, the last of which included an explicit warning that the FCC plans to get tough on underwriting violations.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Writing Underwriting Credit Copy
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
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Underwriting Guidelines Template
The template is based on FCC guidelines and rulings as well as the National Standards for Underwriting Credits.
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Why and How the FCC Regulates Public Media
Understand the role of the FCC in public media, as well as what defines acceptable sponsorship copy.
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Empowering Questions for Your Underwriting Prospects
Cultivate better underwriting sales success by asking better questions of your prospects from the start.
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Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
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Creating Standard Underwriting Packages
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
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Corporate Support Billing Goals Worksheet
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.
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Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.