Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
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Pitchers must sell listeners on the value and importance of supporting the station.
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Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
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Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
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Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
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On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
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Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
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Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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