
Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
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