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The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.
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Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Paid Digital Campaign Promotions
Leverage paid advertising to effectively reach new audiences, increase donations, and cultivate existing donors.
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Digital Fundraising on Your Owned and Earned Platforms
Acquire digital campaign tips to use on your own channels and leverage on others’ channels.
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Using Metrics to Evaluate and Adjust Digital Campaigns
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact.
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Webinar: Best Practices in On-Air Fundraising: A 3-Part Series
Deepen your understanding of how to pitch, produce, and evaluate on-air drives for the best possible performance.
Webinar: YAYAHPS Presents: Making Public Media Accessible - A Disability Pride Month Conversation
Join us to discuss how disability intersects with our work as public media staff.
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Webinar: Advanced Digital Ads for Fundraising: A 2-Part Series
Discover new ideas and strategies to improve the reach of your digital ads; create cutting-edge campaigns, and advance into video ads.
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Webinar: State of the System in Public Media Membership 2024
Join this conversation for added perspective on the state of our fundraising and concrete ideas on how to move your programs forward.
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Webinar: Trends in Non-Profit Individual Giving
Understand the fundraising performance of organizations outside of public media with this comprehensive analysis.