Membership

Member Only Content

Resource in Corporate Support

Your Guide to Fundraising While Federal Funding Is Uncertain

Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.

Member Only Content

Resource in Membership

How to Use the Power of Direct Mail

While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.

Member Only Content

Resource in Membership

The Structure of an On-Air Pitch

Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.

Member Only Content

Resource in Major and Planned Giving

Year-End Donation Receipts and Tax Statements

Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.

Member Only Content

Resource in Membership

Interactive Tool: Should My Station Try a Shorter Drive?

Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?

Member Only Content

Resource in Corporate Support

Webinar: Who Does What? Understanding Roles Inside Your Station

Public Media professionals share their views and recommendations on how salespeople can work across departments at their stations for the best outcomes.

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Resource in Membership

Calculating Your Station's On-Air Fundraising Efficiency

Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.

Member Only Content

Resource in Membership

How to Generate Membership Upgrades Every Year

One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.

Member Only Content

Resource in Membership

On-Air Drive Calendar

Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.