Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
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Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
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Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
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The Greater Public team of advisors have come together with stations to present a comprehensive on-air campaign-planning template.
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Download two membership planning calendar spreadsheets to adapt to your station's needs..
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Download a on-air campaign planning timing template for use at your station.
