Membership

Member Only Content

Resource in Membership

Create a Listener-Focused Pledge Drive

On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.

Member Only Content

Resource in Membership

Training On-Air Pitchers and Pledge Producers

Pitchers must sell listeners on the value and importance of supporting the station.

Member Only Content

Resource in Membership

On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

Member Only Content

Resource in Membership

Webinar: Fundraising During a Natural Disaster

Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.

Member Only Content

Resource in Membership

Webinar: Creating a Top-Performing Membership Program

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

Member Only Content

Resource in Corporate Support

Your Guide to Fundraising While Federal Funding Is Uncertain

Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.

Member Only Content

Resource in Membership

How to Use the Power of Direct Mail

While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.

Member Only Content

Resource in Membership

The Structure of an On-Air Pitch

Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.

Member Only Content

Resource in Major and Planned Giving

Year-End Donation Receipts and Tax Statements

Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.