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Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Member Only Content
On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
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Webinar: Fundraising During a Natural Disaster
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Webinar: Creating a Top-Performing Membership Program
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Your Guide to Fundraising While Federal Funding Is Uncertain
Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
Member Only Content
How to Use the Power of Direct Mail
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
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The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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Year-End Donation Receipts and Tax Statements
Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.
Member Only Content
Interactive Tool: Should My Station Try a Shorter Drive?
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?