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Media Sales Terms
How to learn, understand, and best use general media and sales terms found most often in public media corporate support.
Corporate Support | Media Knowledge
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Video: Key Message Points for Underwriting
Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.