Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
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These corporate support best practices provide the foundation for successful public media underwriting sales.
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Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.
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Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
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Sample copy for on-air underwriter testimonials.
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Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.
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Cultivate better underwriting sales success by asking better questions of your prospects from the start.
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