Corporate Support | Sales Prospecting

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

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Webinar: 30-Minute Spots Series - Client Service & Cultivation Idea Share

Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.

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Webinar: Leveraging Social Media for Sales

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

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Sample On-Air Sponsorship Promo Copy

Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.

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OPB On-Air Promo Copy

Sample copy for on-air underwriter testimonials.

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Underwriting Category Study

Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.

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Empowering Questions for Your Underwriting Prospects

Cultivate better underwriting sales success by asking better questions of your prospects from the start.