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Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Corporate Support | Sales Prospecting
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Corporate Support Prospecting During the Pandemic
Tips and encouragement for corporate support salespeople in the wake of COVID-19.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
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Webinar: Best Practices for Pitching Digital Media
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
How to Get More C-Level Meetings to Discuss Underwriting
Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.
Staying on Top of Trends in Advertising and Marketing
Stay informed about each underwriting prospect's business news and trends with these insider publications.
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.